A 10 Step Framework For Making Money Online As A Creative In 2022

Michelle Mac
9 min readAug 22, 2022

I’ve been creating online for over 2 years and my biggest regret is not starting sooner.

It took a global pandemic and widespread lockdowns for me to re-evaluate how I spent my time online. I switched from consumer to creator and haven’t looked back since.

If I was to start from scratch today, here’s the framework I’d use to start making money online as a creative.

It won’t make you money overnight or turn you into the next viral sensation, but it will give you the mindset, the tools, and the structure to set up a sustainable side-hustle, career path, or however you want to approach being an online creative.

Step 1 — Identify Your Skills

It’s important to think about the skills you currently have and the things you currently enjoy doing.

Ask yourself:

  • What am I good at?
  • What will people potentially pay me to do?
  • What do I enjoy doing that would benefit others?

The sweet spot is something that fits all three of these criteria. Think of it like a Venn diagram of ability, demand, and enjoyment.

If you already have a good level of knowledge of web design, for example, you don’t need to learn something new to start creating.

Don’t worry if you’re not an expert in the area you’ve chosen either. Impostor syndrome or the fear that you’ll be found out as a fraud is everywhere so you’re not alone. Everyone has to start somewhere.

You need to step outside of your comfort zone to improve. You need to try different things, see what works, and adapt based on what you’ve learned.

If you’re still not sure, consider this:

“The work you do while you procrastinate is probably the work you should be doing for the rest of your life” — Jessica Hische

Step 2 — Create A Portfolio

Michelle Mac

The *heavily edited* ramblings of a technical writer & frontend dev. I write about creativity, design, and productivity. Start here: https://heymichellemac.com/