A Creative’s Secret Power-Up — The Power Of Noticing

Beauty product design i.e. the design of packaging for cosmetics, beauty products, and even candles is a fascinating world I never thought to explore.

So this past week, to sate my curiosity I went down the rabbit hole.

But first some context:

The world of the shop-with-me video

I’ve recently been watching shop with me videos focused on beauty products. It’s a long story about how I’m learning more about make-up and beauty products to make me look young forever (hmm may be too late for that 😅).

Anyway, it took me a while to realize why I found them so enjoyable to watch (aside from the whole consumerism of it all).

It finally dawned on me that I loved seeing all the different designs of beauty products on the shelves. It was a designer’s paradise of color theory, typography, layout, contrast, and white space in action.

I was particularly struck by videos of shoppers exploring Bath & Body Works. We don’t have this store in Ireland so I’d never seen inside one until a YouTuber took me on a tour to see if they could find any deals.

I spent some time after that looking on the Bath & Body Works website and was captivated by all the uniquely designed perfume…