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How I Manage Ads For My Newsletter With Airtable And Gumroad

Michelle Mac
8 min readMay 2, 2022

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My newsletter Design Insight now features a Classifieds section. For a fee, people can buy an ad spot in my newsletter to promote their product or service.

To make this process easier to manage I set up a Gumroad listing and combined it with an Airtable base. With this setup, I’ve automated most of the process to the point where I only need to check in on things once a week.

This article describes how I set up this process including how I created the Airtable base, published a form for user submissions, added automations, and set up the Gumroad listing.

Airtable Setup Overview

User Flow

Here’s the user flow for buying an ad spot:

  • A user navigates to the Gumroad listing.
  • They read about the ad spot and see the available ad spots from the embedded Airtable view.
  • They purchase an ad spot through Gumroad and are redirected to a form where they fill in detail related to the ad spot.
  • They fill in the form and press submit.
  • Airtable and I will handle the rest including adding it to the relevant…

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Michelle Mac
Michelle Mac

Written by Michelle Mac

The *heavily edited* ramblings of a technical writer & frontend dev. I write about creativity, design, and productivity. Start here: https://heymichellemac.com/

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