How To Stay Creative — Pop Your Algorithm Bubble

Michelle Mac
5 min readApr 5, 2023

My digital algorithm is severely limiting the knowledge I have access to.

Some context:

I read this article by “ Circé Creates”: We need to pop our bubble — a guide to find freedom online.

In it, Circé describes the algorithm bubble:

“The algorithm bubble happens in the parts of your digital environment that are controlled by algorithms. And it manifests itself when the algorithm is only serving you with a specific type of content.”

While this may sound good on the surface: “Hey gimme lots of content on stuff I like”, in reality too much of the same content will stifle your creativity, the knowledge you’re exposed to, and your sources of inspiration.

So much of the content I consume lately is the same.

I’m really jaded with valueless Twitter threads about how Twitter is a free university or whatever it is. (Twitter in general for me doesn’t provide as much value/entertainment as it once did but that’s a whole other can of worms).

I’m shown the same YouTube videos in my home feed and my “have you seen” feed is ultimately a waste of time for the value it brings me.

All the articles in my Medium feed are the same or focus on the same topics. The chances of…



Michelle Mac

The *heavily edited* ramblings of a technical writer & frontend dev. I write about creativity, design, and productivity. Start here: