These 4 Common UI Gotchas Are So Easy To Fix But Cost You Users Right Now!

Michelle Mac
5 min readAug 15, 2022

Let’s face it, websites can be challenging to design and build at the best of times.

There’s so much to do it can be easy to forget about the small things that make a website fun and exciting to use. I’m sure the last thing you want after painstakingly designing and building a website is to be met with simple UI issues that cost you users.

Never fear though because after 10 years of designing and building websites, I’ve put together this list of 4 common UI gotchas to help you remove them from your websites going forward.

Issue 1: Non-visible links

Issue 1: Non-visible links

What This Means

It’s difficult to determine what elements on your website are links. Links are visually styled the same as text elements.

Why This Is An Issue

Links allow users to navigate through a website quickly and easily.

If a user can’t determine which elements are links, they need to spend more time and brain power trying to find the links on the page.

They may end up missing the links entirely and never find what they’re looking for.

Given our short attention span and low tolerance for broken or hard-to-scan interfaces, chances are users will simply leave your site and go somewhere else.

How To Fix This Issue

Add emphasis to link elements by making them bold, underlined, and/or a different color to text.

Also, ensure when hovered over or clicked on a link reacts accordingly by changing color or becoming underlined or bolded.

Issue 2: Inconsistent icons

Issue 2: Inconsistent icons

What This Means

The icons on your website look like they were all picked from different icon libraries. They all have different thicknesses, colors…

Michelle Mac

The *heavily edited* ramblings of a technical writer & frontend dev. I write about creativity, design, and productivity. Start here: https://heymichellemac.com/