These 4 Typography-Related UI Issues Are Costing You Money! Here’s How To Fix Them
Simple UI issues in your website can be the difference between a conversion and a bounce.
I’ve been building websites for almost 10 years and I come across the same font/type-related issues all the time when browsing online. That’s why I’ve put together this list of the 4 most common type-related UI issues you can easily fix today.
I’ll describe what these issues are and show you how to fix them. This will help you to create a better experience for your users which will ultimately increase your conversions.
Issue 1: Long Blocks of Text
What This Means
Your website has walls of text without suitable paragraphs or proper spacing.
Why This Is An Issue
Users scan, they don’t read. They are trying to scan over an entire web page in seconds to find what they’re looking for. If they don’t find it, they move on.
Think about how you browse the internet.
Say you’re looking for a recipe for Chicken broth. You’re not going to read a big explanation about how Chicken broth is great and has lots of health benefits. Sure that information is helpful but you just want the recipe because you have the leftovers in front of you right now.
You’re going to scan each web page looking for a suitable ingredients list and step-by-step method. If you don’t quickly find this, you’re going to move on to the next web page.
This is why you need to design your websites with scan-ability in mind.
How To Fix This Issue
Think of it like this: To create designs that allow for scanning, you need to imagine you’re designing a billboard going by at 60 miles an hour.
The fastest way to fix this issue is to break long chunks of text up into many paragraphs. A good rule of thumb is to keep paragraphs limited to 3–4 sentences.