This 10 Step Checklist Will Instantly Improve Your Landing Page Design

Having a poorly designed landing page is like choosing between an ugly-looking cake and a beautiful-looking cake. Sure the “ugly” cake might taste nice, but you’re less inclined to try it in case it tastes like it looks. Chances are you’ll pick the pretty-looking cake with the sprinkles, piped-icing, and striking colors (note to self: order some cake for lunch).

A well-designed landing page is more likely to convert users into customers.

Your landing page doesn’t have to be a visual masterpiece, but there are some simple steps you can follow to instantly improve its visual quality. To turn it from an “ugly cake” to a “beautiful cake”.

The goal of this article is to give you a checklist of actionable steps to improve the design of your landing page.

#1 Use a simple color palette

Color, or lack of color, is the first thing a user notices when landing on a landing page. Because of this, how you use color is an easy way to improve the aesthetics of your landing page.

Color can be used to convey meaning, emotion, and (arguably most importantly) your brand. However, you don’t need to be an expert in color theory to create a simple but effective color palette for your landing page.